Advertising Concept Book (Second Edition) [Pete Barry] on courtdadelorec.tk *FREE* shipping on qualifying offers. In creative advertising, no amount of glossy. The Advertising Concept Book [Pete Barry] on courtdadelorec.tk *FREE* shipping on qualifying offers. An essential introduction to the field for all students in. The Advertising Concept Book by Pete Barry is the bestselling guide to creative ideas, strategies and campaigns – for students and professionals. In creative.
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The Advertising Concept Book book. Read 23 reviews from the world's largest community for readers. How do you write a great ad? Pete Barry, who worked at. The Advertising Concept Book Think Now, Design Later. Pete Barry Pete Barry began his career as an art director in London. He works as a. This is the third edition of the highly successful Advertising Concept Book. As well as substantially Think Now, Design Later. Pete Barry. download.
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No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing. Structured to provide both a complete course on advertising and a How do you write a great ad? Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive.
In a unique feature, Barry provides his own concept drawings of nearly of the greatest ads of all time. Exercises throughout will help both students and professionals assess their own work and that of others.
He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign. Get A Copy. Paperback , pages. More Details Original Title. Other Editions 8. Friend Reviews. To see what your friends thought of this book, please sign up.
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Be the first to ask a question about The Advertising Concept Book. Lists with This Book. Community Reviews. Showing Rating details. More filters. Sort order. Jan 29, Andrew rated it it was ok Shelves: I found the book to lack focus. There's a lot of good info here but its scattered around and buried beneath mundane stuff.
I liked that Pete Barry, when showing an ad, redrew it in pencil. Its a clever way of highlighting what you should be noticing in an ad - and avoids the predicament of being impressed with an ad because of its production value. I've been flipping through some "highly rated" ads and most are just pure production value without much attention to actually selling or even communi I found the book to lack focus.
I've been flipping through some "highly rated" ads and most are just pure production value without much attention to actually selling or even communication.
Saying all of that, I'm still not convinced the author is not more impressed with clever visuals and phrases than actual selling tactics.
Feb 16, Lee McEwan rated it really liked it. Four stars. Took one away because the smug, bitter and resentful 'screw you, I'm right, your wrong' tone is grating from the outset. Also, the post-rationalised nature of many of the examples significantly reduces the credibility of the book.
Nonetheless, this is a otherwise well-executed concept ahem that I go back to time and time again for inspiration. A good read - I just don't want to meet the guy and I'm sure it's mutual. View all 3 comments.
Aug 30, Alice Kongkiatkrai rated it really liked it. Got it few days ago, enjoying it so far. Clearly written and analysed and have much useful information about advertising strategies with great examples.
May 08, M. A great book that breaks down the process of advertising in such a way that even a beginner can get into it.
Oct 12, Lukas rated it liked it Recommends it for: Kind an interesting book on advertising concepts and great examples. Good for those, who are starting to work in this industry, a really great introduction to ad creation.
Sadly, didn't end up providing too many insights for me. Very messy with text and illustrations, it's hard to read when you must jump and jump on different pages. Jun 10, Russ rated it liked it. Starts really strong, but didn't end up providing too many insights for me.
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No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Book details Author: Pete Barry Pages: English ISBN If you want to download this book, click link in the last page 5.